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“Made in Russia”. Drivers of Growth and New Export Niches

INDUSTRY ACROSS BORDERS
    • БРИКС
      BRICS
Date:
20 October
Time:
15:00 – 16:15

Description

What does “Made in Russia” associate with for foreigners? Most often — the tastiest chocolate, high-quality alcohol and raw materials, but not microelectronics, not medical equipment, not engineering solutions. This session is about how advanced Russian industrial solutions daily change this perception. In recent years, the structure of industrial exports has noticeably changed: some industries are gaining momentum faster than others, and Russian manufacturers are looking for their place in new markets. The focus is on innovative products that are destined to become the new calling card of the country. The main challenge is to move from a stereotypical image to an association with the high-tech segment. This can be achieved in different ways: through a well-built communication strategy, systemic support for exporters, presentation of technologies on international platforms. Or perhaps all of this together, multiplied by time and patience. It is at the intersection of reputation, real production and innovative solutions that the image of a product that is in demand everywhere is born.

  • Moderator:
    • Elena Yakutovich

      Director for External Communications and Brand Promotion “Made in Russia”, ANO “Agency for Strategic Initiatives to Promote New Projects”

  • Speakers:
    • Olga Starikova

      General Director of ANO "Mosprom"

    • Vicente Barrientos

      Chairman (President) of the Coordination Council of the Autonomous Non-Profit Organization “United Center for Business Cooperation “BRICS”

    • Dmitry Shanin

      General Director, Geltek

    • Alexander Masaltsev

      Trade Representative of Russia in Indonesia

    • Evgeniy Griva

      Deputy Trade Representative of the Russian Federation in the Republic of India

    • Sergey Gorkov

      Chairman of the Russian-Arab Business Council

    • Vittoria Idrisova

      Rector of VAVT Ministry of Economic Development of Russia

    • Roman Rozhkov

      Commercial Director and Co-Founder of Biverteh LLC

    • Vladimir Krikushenko

      General Director of NexTouch, Nex-T Group of Companies, member of the Expert Council of ASI and Rosmolodezh, member of the Board of the National Champions Association

    • Alexey Zezulya

      Member of the Board of Directors of TZMOI JSC, General Director of Pharmstandard-Medtechnika LLC

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