Russia 4.0: How Russian Industrialists Promote Themselves on External Markets: PR Tools, Strategic Communications and Local Ecosystems
Special project
- Date:
- 23 October
- Time:
- 16:30 – 17:45
Description
Russian exports are ceasing to be a story about “oil and gas”: by the end of 2025, non-resource non-energy exports reached 156.7 billion dollars, and more than 560 companies entered foreign exhibitions with contracts worth 32.8 billion rubles.
How to turn a product that is already competitive into a recognizable brand embedded in the local economy and communication field of another country?
At this session we will gather those who have brought Russian companies to the markets of Asia, the Middle East, Latin America, and Africa.
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Moderator:
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Andrey Andreev
Member of the Executive Board - Chairman of the Committee on International Cooperation, Russian Association for Public Relations (RASO)
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Speakers:
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Tatyana Kulikova
PR Director, VINCI Agency
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Kermen Mandzhieva
International expert on strategic communications and territory brand promotion, member of the expert council “Symbiosis of art and business” Opora Russia
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Maria Nevolina
PR Director of the MKS Group of Companies, Executive Director of the Small Energy Association, Advisor to the Business Ambassador of Business Russia in the UAE
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Anna Starkova
Member of the Executive Board of RASO, Director of External Communications, Russian Direct Investment Fund (RDIF)
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Konstantin Schwarzkopf
General Director of the communication agency “Options”, member of the RASO Committee on International Cooperation
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