100 Questions to Natalya Shik: How to Create a Dream Product and Launch Its Production in Moscow

Description

SHIK Cosmetics is a leading Russian manufacturer of decorative cosmetics, producing decorative cosmetics, brushes, and eyebrow products under four brands, from the accessible FAR AND FOR to the premium NATALYA SHIK. The company employs 400 people, and revenue for 2025 amounted to 5.6 billion rubles. A significant portion of the bestsellers is produced in Moscow at its own Colorcos plant. Cosmetics under contract for other brands are also manufactured there. The company is developing a second production site in the science city of Koltsovo near Novosibirsk. Natalya is a visionary of the beauty industry who is contributing to the development of decorative cosmetics production in Russia. Her manifesto is “to make our people fall in love with what is ours,” and her global goal is to create a prestigious image of Russian cosmetics in the eyes of consumers so that women of our country choose domestic brands with pride and love.

This was not always the case. Natalya received a degree as a child psychologist and worked at a university for ten years, rising from lecturer to head of the education quality monitoring department, until she became passionate about makeup and began working as a brow artist and makeup artist. Natalya opened a beauty salon in Novokuznetsk, trained masters, and gave 16 master classes a month around the world. Natalya set the goal of making the profession of makeup artist prestigious and respected. In 2015 she created the first batch of brushes for students of her course with her own surname on the handle. With them the history of the company began.

On October 24, Natalya Shik will talk about her path and reveal the secrets of a successful start in industry.

How to grow production in the capital from one batch of brushes? Where does a dream product begin? You will be able to ask this and much more in person.