Formation of the Industry Brand of Manufacturing

HUMAN RESOURCE POTENTIAL
    • ООО «Хэдхантер»
      Head Hunter
Date:
21 October
Time:
14:20 – 15:50

Description

The session, organized by hh.ru, will be devoted to how to form an attractive brand of industry and change the perception of the sector through labor market analytics, city and regional initiatives, HR practices of employers, and new meanings around manufacturing professions. At the center of the discussion are the personnel shortage, in-demand competencies, the impact of artificial intelligence on the labor market, as well as tools for attracting and retaining specialists. Special attention will be paid to the role of cities, regions, and industrial companies in creating career infrastructure, popularizing blue-collar and engineering professions, developing educational pathways, and promoting employers as part of the territorial brand. Participants will review practical cases of industrial companies and discuss how to speak to candidates in the language of opportunities, development, technologies, environmental responsibility, and the meaning of work.

  • Moderator:
    • Irina Kotusenko

      Director for work with government organizations hh.ru

  • Speakers:
    • Evgenia Antonenko

      Marketing Director of Geltek-Medica LLC

    • Alexandra Baye

      Head of the Production sector hh.ru

    • Daria Tokareva

      Russian eco-entrepreneur, founder and CEO of SPAWN

    • Daria Lastochkina

      HR Director About Prysmian Group

    • Maxim Lutchak

      Blogger, musician, the most popular zoomer in Russia

    • Ekaterina Mazaeva

      Head of the Corporate Department of the Technopolis Moscow SEZ

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